Last updated: 19 September 2026
1. About This Privacy Notice
This Privacy Notice explains how AVEN Finance Group Ltd, trading as Cambs Ely Mortgages (“Cambs Ely Mortgages”, “we”, “us” or “our”) collects, uses, stores and shares personal information.
We take the privacy and security of your personal information seriously and aim to handle your information fairly, lawfully and transparently.
This notice applies when you:
visit our website;
contact us about our services;
make an enquiry;
book an appointment;
become a client;
apply for a mortgage, protection policy, insurance product or finance through us;
communicate with us by telephone, email, online form, video meeting, messaging service or another communication method; or
otherwise provide personal information to us.
Our website is cambselymortgages.co.uk.
2. Who We Are
Cambs Ely Mortgages is a trading style of AVEN Finance Group Ltd.
AVEN Finance Group Ltd is registered in England and Wales under company number 17116428.
Registered address:
Hillside Meadow
Fordham
Ely
Cambridgeshire
CB7 5PJ
United Kingdom
Email: info@cambselymortgages.co.uk
Telephone: 01223 625390
AVEN Finance Group Ltd is registered with the Information Commissioner's Office (ICO) under registration number ZC171652.
Cambs Ely Mortgages is an Appointed Representative of Connect IFA Limited, which is authorised and regulated by the Financial Conduct Authority under reference 441505.
Cambs Ely Mortgages is entered on the Financial Services Register under reference 1058727.
3. The Personal Information We May Collect
The information we collect depends on the services you ask us to provide and your individual circumstances.
It may include:
Identity and contact information
This may include your:
name;
date of birth;
residential address and address history;
email address;
telephone number;
marital status;
nationality and residency information;
National Insurance number; and
identification documents such as your passport or driving licence.
Financial information
Depending on the service being provided, this may include:
income and expenditure;
employment information;
self-employed or company information;
bank statements;
payslips;
accounts;
tax calculations and tax overviews;
existing mortgages;
loans and other credit commitments;
savings and investments;
deposit information;
property ownership;
assets and liabilities; and
other information relevant to assessing affordability or suitability.
Credit information
Where appropriate, information relating to your credit history may be required. This may include:
credit commitments;
missed or late payments;
defaults;
County Court Judgments;
arrangements to pay;
debt management arrangements; and
other relevant credit information.
Credit information may be provided directly by you or obtained through lenders, credit reference agencies or other organisations where permitted and appropriate.
Property information
Where you are seeking mortgage or property finance, we may collect information about the relevant property, including:
property address;
purchase price or estimated value;
property type;
tenure;
proposed use;
rental information;
valuation information; and
other information required by lenders or insurers.
Special category and sensitive information
When providing mortgage, protection or insurance advice, it may sometimes be necessary to process more sensitive information.
This may include information concerning your health or medical circumstances where relevant to a protection or insurance application.
We will only process this type of information where we have an appropriate lawful basis and, where required, an additional condition for processing special category information.
Communications
We may retain information contained in communications between you and us, including emails, enquiry forms, messages, meeting notes and records relating to the advice or services we provide.
4. How We Collect Your Information
We may collect personal information directly from you when you:
complete a website form;
contact us by telephone or email;
communicate with us through WhatsApp or another messaging service;
book or attend an appointment;
provide documentation;
complete questionnaires or fact-finding documentation; or
engage us to provide mortgage, protection, insurance or finance services.
We may also receive information from third parties where relevant to the service we provide, including:
lenders;
insurers;
product providers;
credit reference agencies;
estate agents;
solicitors and conveyancers;
accountants;
valuers and surveyors;
other professional advisers;
introducers or referral partners;
our principal/network;
publicly available sources; and
other organisations involved in your application or transaction.
Where information is obtained from another source, we handle it in accordance with applicable data protection requirements.
5. Why We Use Your Personal Information
We may use your information to:
respond to enquiries;
understand your circumstances, objectives and requirements;
assess mortgage or finance affordability;
research suitable mortgage, protection, insurance or finance options;
provide advice and recommendations;
obtain Agreements or Decisions in Principle;
prepare and submit applications;
communicate with lenders, insurers and other product providers;
progress and administer applications;
maintain records of the advice and services we provide;
comply with legal and regulatory requirements;
prevent and detect fraud or financial crime;
handle complaints;
manage our relationship with you;
improve our services and website;
maintain the security of our systems;
analyse website performance and advertising where permitted; and
communicate with you about relevant services where we are legally permitted to do so.
6. Our Lawful Bases for Processing
UK data protection law requires us to have an appropriate lawful basis for processing personal information.
Depending on the circumstances, we may rely upon:
Contract – where processing is necessary to take steps at your request before entering into a contract or to perform a contract with you.
Legal obligation – where we need to process information to comply with legal or regulatory requirements.
Legitimate interests – where processing is necessary for our legitimate business interests or those of another organisation, provided those interests are not overridden by your rights and interests.
These interests may include operating our business, maintaining appropriate client and regulatory records, protecting our systems, responding to enquiries, preventing fraud and improving our services.
Consent – where we ask for and rely upon your consent for a particular use of your information.
Where consent is the lawful basis, you may withdraw that consent at any time.
Different lawful bases may apply to different activities.
7. Special Category Information
Information about health is classified as special category personal data and receives additional protection under UK data protection law.
Health information may be required when you ask us to arrange or advise upon products such as:
life insurance;
critical illness cover;
income protection; or
other protection and insurance products.
Where special category information is processed, we will ensure that an appropriate lawful basis and additional legal condition applies.
We will only request information that is relevant to the service being provided.
8. Who We May Share Your Information With
Depending on the service you require, we may share relevant personal information with organisations including:
mortgage lenders;
banks and building societies;
insurers;
protection and insurance providers;
specialist finance providers;
our principal/network, Connect IFA Limited;
sourcing and application platforms;
credit reference and fraud prevention agencies;
solicitors and conveyancers;
valuers and surveyors;
estate agents where appropriate;
accountants and other professional advisers;
technology and IT service providers;
document storage and communication providers;
regulatory authorities;
law enforcement authorities where legally required; and
other organisations necessary to arrange, administer or progress the service you have requested.
We only share information where there is an appropriate reason for doing so and seek to limit the information shared to what is reasonably necessary.
Lenders, insurers and other providers may process your information under their own privacy notices and data-protection responsibilities.
9. Credit Reference and Fraud Prevention
Mortgage lenders and other finance providers may carry out credit searches and identity or fraud-prevention checks when considering an application.
These checks may involve credit reference agencies and fraud prevention agencies.
The precise searches undertaken and how the information is used will depend upon the lender or provider involved.
You should review the privacy information supplied by the relevant lender or provider for further details about how they use credit reference and fraud-prevention information.
10. Marketing
We may contact you about our services where we have an appropriate lawful basis to do so.
Where consent is required, we will obtain it before sending the relevant marketing communication.
You can ask us to stop sending direct marketing communications at any time.
You can contact us at:
You also have an absolute right to object to the processing of your personal data for direct marketing purposes.
11. Our Website, Cookies and Analytics
When you visit our website, certain technical information may be collected automatically.
This may include information such as:
IP address;
browser and device information;
pages visited;
referring website;
interactions with our website; and
information relating to website performance.
Our website may use cookies and similar technologies for necessary website functionality, analytics, performance and advertising or conversion measurement.
Where consent is required for non-essential technologies, they should only be used in accordance with your cookie preferences.
For further information, please read our Cookie Policy.
12. Third-Party Websites and Services
Our website may contain links to third-party websites or services.
These may include lenders, insurers, social-media platforms, messaging services, appointment systems, credit-report providers or other external services.
Third-party websites have their own privacy practices and we recommend reading their privacy notices before providing personal information to them.
13. International Transfers
Some organisations that provide technology, hosting, communications or other services to us may process information outside the United Kingdom.
Where personal information is transferred internationally, we will seek to ensure that an appropriate legal mechanism or safeguard is used where required by UK data protection law.
Depending on the circumstances, this may include transfers to countries covered by UK adequacy regulations or the use of appropriate contractual safeguards.
14. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, regulatory and business requirements.
The exact retention period can vary according to:
the service provided;
whether an application proceeded;
the type of product arranged;
regulatory requirements;
legal limitation periods;
potential complaints or disputes; and
requirements imposed by our principal/network or relevant product providers.
When information is no longer required, it will be deleted, anonymised or otherwise securely disposed of in accordance with our applicable retention procedures.
15. How We Protect Your Information
We take reasonable organisational and technical measures designed to protect personal information against:
unauthorised access;
accidental loss;
inappropriate disclosure;
alteration;
misuse; and
destruction.
Access to personal information is restricted to people and organisations that require it for legitimate purposes.
No internet-based system can be guaranteed to be completely secure, but we take appropriate measures to reduce the risks associated with processing personal information.
16. Automated Decision-Making
Cambs Ely Mortgages does not ordinarily make decisions about whether you will receive a mortgage, insurance policy or finance solely through automated decision-making.
However, lenders, insurers, credit reference agencies and other product providers may use automated systems, credit scoring, profiling or automated decision-making as part of their own assessment processes.
Where this occurs, the relevant organisation's privacy information should explain how its processes operate and what rights may apply.
17. Your Data Protection Rights
Depending on the circumstances and the lawful basis being relied upon, UK data protection law may give you rights in relation to your personal information.
These can include the right to:
Access – request a copy of personal information we hold about you.
Rectification – ask us to correct inaccurate or incomplete information.
Erasure – ask us to delete personal information in certain circumstances.
Restriction – ask us to restrict the way we use your information in certain circumstances.
Object – object to certain processing, including an absolute right to object to processing for direct marketing.
Data portability – receive certain personal information in a portable format or ask for it to be transferred where this right applies.
Withdraw consent – where we rely on your consent, you can withdraw it at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.
Not every right applies in every situation.
To exercise a data protection right, please contact:
We may need to verify your identity before responding to a request.
The ICO confirms that privacy information should explain the rights available to individuals and specifically requires the right to object to be brought clearly to people's attention.
18. Complaints About Your Personal Information
If you have concerns about how we use your personal information, please contact us first so that we have an opportunity to investigate.
Cambs Ely Mortgages
AVEN Finance Group Ltd
Hillside Meadow
Fordham
Ely
Cambridgeshire
CB7 5PJ
Email: info@cambselymortgages.co.uk
Telephone: 01223 625390
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.
Information Commissioner's Office
The ICO requires privacy information to explain an individual's right to complain to the supervisory authority.
19. Changes to This Privacy Notice
We may update this Privacy Notice from time to time to reflect changes to:
our services;
the way we process personal information;
technology we use;
legal or regulatory requirements; or
our business structure.
The latest version will be published on our website and the Last updated date at the top of this page will be changed accordingly.
We recommend reviewing this notice periodically.
20. Contact Us
For questions about this Privacy Notice or the way we handle personal information, please contact:
Cambs Ely Mortgages
AVEN Finance Group Ltd
Hillside Meadow
Fordham
Ely
Cambridgeshire
CB7 5PJ
United Kingdom
Email: info@cambselymortgages.co.uk
Telephone: 01223 625390
ICO Registration: ZC171652